B2B Sales Jobs in The Gambia | Sales and Marketing Jobs

Company: Yaxare Company Ltd
Brand: YAXARE Herbal Tea
Location: Bakau New Town, The Gambia (sales routes may include Brusubi, Bakau, Kotu, Westfield and Coastal Road areas)
Job Title: B2B Sales Executive / Retail Sales Representative
Job Type: Full-Time
Industry: FMCG / Food & Beverage / Sales & Marketing
Department: Commercial Sales & Business Development
Category: Sales Jobs in The Gambia / Business Development Careers
Application Deadline: 28 February 2027
Salary: Fixed Base Salary + Performance-Based Sales Incentives (competitive and experience-based)

About the Company

Yaxare Company Ltd is a growing herbal tea company based in The Gambia, focused on introducing YAXARE Tea, a locally developed beverage brand, into retail markets. As the business expands, the company is building a strong commercial sales team to increase product visibility, retail penetration, and repeat business across local communities.

The company is seeking an experienced B2B Sales Professional who understands retail selling and can successfully introduce products into corner shops, supermarkets, wholesalers, and mini-markets.

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Job Overview

YAXARE is looking for a driven and results-oriented B2B Sales Executive to build relationships with retail stores and secure shelf space for YAXARE Tea products.

The successful candidate will regularly visit:

• Corner shops
• Mini-markets
• Supermarkets
• Retail outlets
• Wholesalers

The role requires someone with strong relationship-building skills, persistence, confidence, and the ability to independently manage sales routes while driving a company minivan.

This opportunity is ideal for professionals interested in:

• FMCG Sales Jobs
• B2B Sales Careers
• Retail Distribution Jobs
• Business Development Roles
• Marketing & Commercial Sales Careers
• Field Sales Representative Jobs

Key Duties and Responsibilities (JD)

Retail Sales & Business Development

• Identify and secure new retail customers.
• Introduce YAXARE Tea products to local retailers.
• Build strong relationships with shop owners and purchasing decision-makers.
• Negotiate product placement and secure shelf space.

Customer Account Management

• Maintain and manage existing customer relationships.
• Conduct regular follow-up visits to ensure repeat orders.
• Monitor customer satisfaction and resolve issues professionally.
• Expand business opportunities within assigned territories.

Field Sales & Route Management

• Conduct daily retail sales visits across designated locations.
• Drive a company minivan for field sales activities.
• Plan effective sales routes for maximum productivity.
• Deliver excellent product representation in retail environments.

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Sales Reporting & Record Keeping

• Maintain accurate records of:
  • Customer visits
  • Sales activities
  • Product orders
  • Collections and payments
• Prepare daily and weekly activity reports.
• Update customer information and sales performance tracking systems.

Product Promotion & Market Expansion

• Promote brand awareness and market penetration.
• Introduce new products into retail stores.
• Gather customer feedback and market intelligence.
• Identify opportunities for increased product distribution.

Education Requirements

Minimum Qualification

Applicants should possess:

• Diploma or Certificate in:
  • Business Administration
  • Sales & Marketing
  • Commerce
  • Public Relations
  • Business Development
  • Related Field

Added Advantage

• Additional training in:
  • FMCG Sales
  • Retail Management
  • Marketing
  • Customer Relationship Management (CRM)
  • Negotiation & Communication Skills

(Practical retail sales experience may be considered in place of formal qualifications.)

Experience Requirements

Mandatory Requirements

Applicants must have:

• Proven experience in B2B sales
• Experience selling:
  • Food products
  • Beverage products
  • FMCG products
  • Similar consumer goods to retail shops
• Experience introducing new products into the market.
• Valid driving licence (non-negotiable).
• Ability to safely drive a company minivan daily.

Preferred Experience

Experience working with:

• Retail distribution
• Shop-to-shop sales
• Wholesale account management
• Product merchandising
• Route sales operations

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Required Skills & Competencies

Sales & Commercial Skills

• B2B sales expertise
• Retail customer acquisition
• Negotiation and persuasion
• Product pitching
• Territory management
• Customer retention

Technical & Digital Skills

Applicants should possess:

• Good smartphone skills
• WhatsApp communication
• Google Maps navigation
• Basic data entry skills
• Sales reporting and tracking

Language Requirements

• Good spoken and written English
• Fluency in at least one local language

Soft Skills

The ideal candidate should demonstrate:

• Strong confidence and persistence
• Self-motivation
• Discipline and accountability
• Excellent communication skills
• Ability to work independently
• Strong interpersonal and relationship-building skills

Training & Career Development

YAXARE offers valuable opportunities for:

• FMCG sales training
• Retail business development experience
• Commercial account management exposure
• Brand building and product marketing
• Leadership development opportunities

Successful candidates may grow into:

• Senior Sales Executive
• Area Sales Supervisor
• Commercial Manager
• Business Development Manager

as the YAXARE brand expands.

Salary & Benefits

Compensation Package

YAXARE offers:

• Fixed Monthly Base Salary
• Performance-Based Sales Incentives
• Career growth opportunities

Additional Benefits

Potential benefits may include:

• Sales performance bonuses
• Career advancement opportunities
• On-the-job sales training
• Company-supported field operations

(Exact salary figures were not publicly disclosed.)

Work Environment

This is a field-based sales position requiring:

• Daily travel to retail shops
• Independent route management
• Regular customer interaction
• Product promotion activities
• Outdoor and mobile work environments

Candidates should be comfortable working independently while meeting sales targets and maintaining strong customer relationships.

How to Apply

Interested applicants should send proper application :

• Previous B2B sales experience
• Products previously sold
• Companies worked for and duration of employment
• Confirmation of a valid driving licence

Only shortlisted candidates will be invited for interviews.

Application Deadline: 28 February 2027