Job Description

Marketing Executive Job Opportunity at Africell Gambia

Company: Africell Gambia
Location: Banjul, The Gambia
Position: Marketing Executive
Employment Type: Full-Time
Industry: Telecommunications & Digital Services
Department: Marketing & Brand Management
Experience Required: 2–5 Years
Education Required: Bachelor’s Degree or Diploma
Salary: GMD 22,000 – GMD 38,000 per month (Based on qualifications and experience)
Reporting To: Marketing Manager
Application Deadline: Open Until Filled

About Africell Gambia

Africell Gambia is one of The Gambia’s leading telecommunications providers, serving millions of customers through innovative mobile, internet, and digital communication solutions. As part of its continued market expansion strategy, the company seeks a talented Marketing Executive to support brand visibility, customer engagement, and revenue growth initiatives.

Professionals searching for Marketing Executive jobs in Gambia, marketing jobs in Banjul, or digital marketing careers in The Gambia will find this opportunity ideal for career progression.

Current employment opportunities across the region can also be explored through digital marketing executive jobs in Gambia

Position Summary

The Marketing Executive will play a key role in planning and executing marketing campaigns, strengthening brand awareness, analyzing customer behavior, supporting product launches, and driving customer acquisition initiatives.

The role requires creativity, analytical thinking, project coordination skills, and a strong understanding of modern marketing channels.

Key Responsibilities

• Develop and implement integrated marketing campaigns.
• Support brand management activities across multiple channels.
• Coordinate digital marketing initiatives including social media and online advertising.
• Execute content marketing strategies that enhance customer engagement.
• Conduct market research and competitor analysis.
• Assist in product launch campaigns and promotional events.
• Monitor campaign performance using analytics tools.
• Support customer retention and loyalty programs.
• Collaborate with sales teams to generate qualified leads.
• Prepare monthly marketing reports and performance presentations.
• Manage relationships with media agencies and external vendors.
• Ensure brand consistency across all communication platforms.

Candidates interested in marketing jobs in Serrekunda and communications jobs in Gambia are encouraged to apply.

Required Skills

Successful candidates should demonstrate proficiency in:

• Digital Marketing
• Brand Management
• Social Media Marketing
• Content Creation
• SEO
• Marketing Analytics
• Lead Generation
• Campaign Management
• Customer Engagement
• Market Research
• Email Marketing
• Advertising Strategy
• Business Development
• Public Relations
• Google Analytics
• Marketing Communication
• Consumer Insights
• Project Management
• Creative Strategy
• Data Analysis

These skills are commonly sought in marketing executive jobs in Gambia and brand management careers in Banjul.

Educational Qualifications

Applicants should possess:

• Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, Commerce, or a related discipline.
• Diploma holders with relevant experience may also be considered.
• Professional certifications in Digital Marketing, Google Analytics, Meta Advertising, or related fields will be advantageous.

Experience Requirements

• Minimum 2 years of experience in marketing, advertising, communications, digital media, or brand management.
• Experience within telecommunications, FMCG, technology, banking, or retail sectors is preferred.
• Proven track record of delivering successful marketing campaigns.

Professionals seeking digital marketing jobs in Gambia, advertising jobs in Banjul, or communications specialist jobs in The Gambia will find this position highly rewarding.

Compensation and Benefits

The successful candidate will receive:

• Competitive monthly salary
• Annual performance bonus
• Medical insurance coverage
• Paid annual leave
• Employee wellness initiatives
• Professional development opportunities
• Marketing certification sponsorship opportunities
• Mobile communication allowance
• Career advancement programs
• Pension and statutory benefits

Training and Professional Development

Africell Gambia invests significantly in employee growth through:

• Advanced digital marketing training
• Leadership development programs
• Brand management workshops
• Customer experience training
• Marketing automation certification
• Analytics and reporting courses
• Strategic communication workshops

Candidates exploring corporate marketing jobs in Gambia and brand executive jobs in Banjul often prioritize organizations that provide structured learning opportunities.

For professionals interested in broader East African employment opportunities, vacancies can also be reviewed at digital marketing executive jobs in Uganda

Work Environment

This role offers a collaborative and innovative environment where employees work closely with commercial, customer experience, and digital transformation teams.

Applicants searching for jobs in Gambia, jobs in Banjul, jobs in Serrekunda, marketing jobs in West Africa, marketing executive jobs in Gambia, and communications careers in The Gambia are encouraged to submit applications.

Application Requirements

Interested candidates should submit:

• Updated CV/Resume
• Cover Letter
• Academic Certificates
• Professional Certifications
• Portfolio of Marketing Campaigns (if applicable)
• References

Additional regional opportunities may also be available through digital marketing executive jobs in Zambia for professionals interested in expanding their career prospects within Africa.

Candidates seeking marketing careers in Africa, brand management jobs, and digital communications opportunities may find valuable resources through various recruitment platforms.

For broader employment opportunities across the continent, applicants may also review current openings at digital marketing executive jobs in Nigeria

Location: Banjul, The Gambia
Position: Marketing Executive
Industry: Telecommunications & Digital Services
Employment Type: Full-Time
Career Level: Mid-Level Professional
Salary Range: GMD 22,000 – GMD 38,000 per month plus benefits and performance incentives.