Customer Experience Strategist Job Vacancy in Brikama, Gambia – Retail & Consumer Services

Job Description

Position: Customer Experience Strategist

Company: Shoprite Gambia

Location: Brikama, Gambia

Experience: 3-5 years

Education: Bachelor’s Degree in Business Administration or Marketing

Employment Type: Full-time

Industry: Retail & Consumer Services

Department: Marketing and Customer Relations

Salary: 15,000 – 25,000 SSP

Vacancies: 1

Company Overview

Shoprite Gambia is a leading retail powerhouse dedicated to providing high-quality consumer goods and exceptional service to the local community. As part of a massive international retail network, we focus on supply chain excellence, product diversity, and community engagement. We strive to create a seamless shopping experience for every customer who walks through our doors, ensuring that our shelves are stocked with the best brands at competitive prices. Our mission is to lead the retail sector in West Africa through innovation and customer-centricity.

We are currently expanding our operations in the Brikama region, creating new career opportunities in Gambia for professionals who are passionate about service excellence and retail innovation. Our commitment to quality makes us a preferred employer for those seeking stable and rewarding employment in Gambia.

Job Overview

The Customer Experience Strategist will play a pivotal role in shaping how our customers interact with our retail outlets and digital platforms. This is not just a service role; it is a strategic position designed to analyze consumer behavior, optimize touchpoints, and implement loyalty programs that drive repeat business. You will be responsible for translating data into actionable insights that improve customer satisfaction and operational efficiency.

As we continue hiring in Gambia, this role is essential for our growth strategy. You will work closely with store managers and marketing teams to ensure that every interaction—from the moment a customer enters the store to the final checkout—is positive and efficient. For more information on local career paths, visit https://gambiajobsearch.com.

Key Responsibilities

• Analyze customer feedback and purchase data to identify trends and areas for improvement.
• Develop and implement customer retention strategies and loyalty programs.
• Collaborate with the logistics team to ensure product availability matches customer demand.
• Design and oversee the implementation of new customer service protocols across all branches.
• Monitor Net Promoter Scores (NPS) and other key performance indicators related to customer satisfaction.
• Coordinate with the marketing department to align in-store promotions with customer preferences.

Required Skills

• Advanced proficiency in data analysis and consumer behavior modeling.
• Strong communication and interpersonal skills for cross-departmental collaboration.
• Project management expertise to oversee new customer service initiatives.
• Deep understanding of retail operations and consumer psychology.
• Proficiency in CRM software and retail management systems.

Education

A minimum of a Bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field is required. Candidates with advanced certifications in Customer Relationship Management (CRM) will be given preference.

Experience

Applicants must possess between 3 to 5 years of professional experience in a retail management or customer experience role. Proven experience in analyzing consumer data and implementing strategic improvements in a fast-paced environment is essential. Experience in the West African retail market is a significant advantage.

Salary

The monthly salary for this position ranges from 15,000 SSP to 25,000 SSP, depending on the candidate’s experience and qualifications. This is a competitive package within the local retail sector.

Benefits

• Comprehensive health insurance coverage.
• Performance-based annual bonuses.
• Employee discount on all in-store products.
• Paid annual leave and sick leave.
• Career advancement opportunities within the regional network.

Training

• Ongoing professional development in retail management.
• Specialized workshops on advanced CRM tools.
• Leadership training for future management roles.

If you are looking for more international perspectives, check out https://moroccojobsearch.com/job-vacancy-morocco/ for diverse opportunities.

Working Environment

The working environment is dynamic, fast-paced, and highly collaborative. While the role is primarily office-based in Brikama, it requires regular presence on the retail floor to observe customer interactions and engage with staff. We foster a culture of excellence, teamwork, and continuous learning.

Application Process

Interested candidates should submit their updated CV and a cover letter detailing their relevant experience. Please ensure all documents are submitted through our official recruitment portal. We are looking for individuals who demonstrate a proactive approach to problem-solving and a genuine passion for the retail industry. For more job vacancies in Gambia, please keep an eye on our official listings.

Explore more global career paths at https://mauritiusjobsearch.com/job-vacancy-mauritius/.

Equal Opportunity Statement

Shoprite Gambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or age. We encourage all qualified candidates to apply.