Tourism Marketing Specialist Job Vacancy in Kerewan, Gambia – Tourism and Marketing

Job Description

Position: Tourism Marketing Specialist

Company: Gambia Eco-Tourism Ventures

Location: Kerewan, Gambia

Experience: 3-5 years

Education: Bachelor’s Degree

Employment Type: Full-Time

Industry: Tourism and Marketing

Department: Marketing and Business Development

Salary: 150,000 – 200,000 Dinar

Vacancies:1

Company Overview

Gambia Eco-Tourism Ventures is a pioneering organization dedicated to promoting sustainable tourism across The Gambia. With a focus on eco-friendly practices and cultural preservation, we collaborate with local communities to create authentic travel experiences while ensuring environmental stewardship. As a dynamic player in the regional tourism sector, we are committed to driving economic growth through innovative marketing strategies and global outreach.

Job Overview

As a Tourism Marketing Specialist, you will lead efforts to elevate Gambia’s profile as a premier eco-tourism destination. This role involves developing and executing marketing campaigns, analyzing market trends, and forging partnerships with international travel agencies. The ideal candidate will leverage digital and traditional channels to attract high-value tourists while aligning with our sustainability mission.

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Key Responsibilities

• Design and implement integrated marketing campaigns to promote eco-tourism packages.
• Conduct market research to identify emerging trends and competitive benchmarks.
• Collaborate with travel agencies and online platforms to expand distribution networks.
• Manage social media and content marketing strategies to engage global audiences.
• Monitor campaign performance using analytics tools and optimize ROI.
• Develop partnerships with local communities to enhance cultural tourism offerings.

Required Skills

• Proven experience in tourism or hospitality marketing.
• Strong digital marketing expertise (SEO, SEM, email marketing).
• Data analysis and reporting capabilities.
• Creative content development for print and digital platforms.
• Excellent communication and stakeholder management skills.
• Knowledge of sustainable tourism practices.

Education

• Bachelor’s degree in Marketing, Tourism Management, or related field.
• Advanced certifications in digital marketing (Google Analytics, Meta Blueprint) preferred.

Experience

• 3-5 years in marketing roles within tourism or related industries.
• Experience managing cross-functional teams and budgets.

Salary

150,000 – 200,000 Dinar annually, commensurate with experience and performance.

Benefits

• Comprehensive health insurance coverage.
• Annual professional development allowance.
• Performance-based bonuses.
• Flexible work arrangements.
• Accommodation and transportation allowances.

Training

• Onboarding program covering company values and sustainability protocols.
• Workshops on eco-tourism marketing best practices.
• Access to global tourism industry conferences.

Working Environment

Our collaborative workspace in Kerewan fosters creativity and innovation. The role requires occasional travel to remote eco-tourism sites and international trade shows. We prioritize work-life balance while maintaining high standards of professionalism.

Application Process

Submit your CV and a tailored cover letter to our recruitment portal. Shortlisted candidates will undergo a skills assessment followed by interviews with the marketing and operations teams. Finalists will receive a practical marketing challenge to demonstrate strategic thinking.

Equal Opportunity Statement

Gambia Eco-Tourism Ventures is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants will receive consideration without regard to gender, ethnicity, or background.

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