Brand Activation Manager Job Vacancy in Basse, Gambia – Food & Beverage

Job Description

Position: Brand Activation Manager

Company: Heineken Gambia

Location: Basse, Gambia

Experience: 5+ years in brand management or activation within FMCG

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Food & Beverage

Department: Marketing

Salary: SSP 2,500,000 – 3,500,000 per annum

Vacancies:1

Company Overview

Heineken Gambia is a leading brewer in West Africa, delivering world‑class lagers and ales to a diverse consumer base. With a heritage of over 150 years, Heineken combines global expertise with local insight, fostering sustainable growth and community development across the region. The company operates state‑of‑the‑art brewing facilities, a robust distribution network, and a vibrant portfolio of brands that resonate with Gambian consumers. As part of its commitment to excellence, Heineken Gambia invests heavily in talent, innovation, and responsible business practices, making it an attractive employer for ambitious professionals seeking career advancement in the Food & Beverage sector. This role contributes directly to the brand’s market presence, supporting Heineken’s mission to delight consumers while driving profitable growth. The position offers exposure to cross‑functional teams, strategic planning, and execution of high‑impact campaigns, positioning the successful candidate at the heart of the company’s growth engine. Heineken Gambia is proud to be an equal opportunity employer, championing diversity, inclusion, and a culture where every employee can thrive.

Job Overview

The Brand Activation Manager will lead the development and execution of integrated activation strategies that bring Heineken’s brands to life across Basse and the wider Upper River Region. Reporting to the Marketing Director, you will collaborate with creative agencies, trade partners, and internal stakeholders to design experiential events, sampling programs, digital engagements, and community initiatives that strengthen brand affinity and drive sales. This role requires a blend of strategic thinking, creative flair, and operational excellence, ensuring that every activation aligns with brand guidelines, market insights, and business objectives. You will be responsible for budgeting, performance measurement, and continuous optimization of activation tactics. For more information about Heineken’s global career opportunities, visit the main website https://gambiajobsearch.com.

Key Responsibilities

• Develop and implement comprehensive brand activation plans that align with annual marketing objectives and regional sales targets.
• Coordinate with creative agencies, event producers, and local partners to execute experiential marketing activities, including festivals, sports events, and pop‑up experiences.
• Manage activation budgets, negotiate contracts, and ensure cost‑effective delivery of high‑impact programs.
• Analyze consumer insights, market trends, and competitor activities to inform activation concepts and refine tactics.
• Collaborate with sales and trade teams to integrate activation initiatives into trade promotion calendars and retailer partnerships.
• Track, measure, and report on activation performance metrics such as reach, engagement, lift in sales, and ROI.
• Ensure compliance with brand standards, legal regulations, and health & safety requirements for all activation events.
• Lead post‑event debriefs, capture learnings, and recommend improvements for future activations.

Required Skills

• Strong strategic planning and project management abilities with a proven track record of delivering large‑scale brand activations.
• Excellent communication and negotiation skills, capable of influencing internal and external stakeholders.
• Creative mindset with the ability to translate brand narratives into memorable consumer experiences.
• Proficiency in budgeting, financial analysis, and performance reporting.
• Deep understanding of the Gambian consumer market, cultural nuances, and media landscape.
• Ability to work in a fast‑paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• Advanced knowledge of digital marketing tools, social media platforms, and experiential technology.

Education

A bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A master’s degree or professional certifications in brand management or digital marketing are considered an advantage.

Experience

Minimum of five years of experience in brand activation, experiential marketing, or trade marketing within the Fast‑Moving Consumer Goods (FMCG) sector, preferably in the Food & Beverage industry. Experience working in West Africa or similar emerging markets is highly valued.

Salary

The compensation package ranges from SSP 2,500,000 to SSP 3,500,000 annually, commensurate with experience and qualifications. The package includes performance‑based incentives, health insurance, and retirement benefits.

Benefits

• Competitive salary with annual performance bonus.
• Comprehensive health and dental coverage.
• Retirement savings plan.
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for international mobility within Heineken’s global network.

Training

• Onboarding program covering Heineken’s brand portfolio, compliance standards, and activation best practices.
• Access to Heineken Academy for continuous learning in marketing, leadership, and digital skills.
• Mentorship from senior marketing leaders and cross‑functional exposure.

For additional regional career resources, explore https://sudanjobsearch.com/.

Working Environment

The role is based in Heineken’s modern office in Basse, offering a collaborative, inclusive, and dynamic workplace. Employees benefit from open‑plan workspaces, meeting rooms equipped with the latest technology, and a culture that encourages innovation, teamwork, and work‑life balance. The company promotes a safe and respectful environment, adhering to strict health and safety protocols.

Application Process

Interested candidates should submit an online application through Heineken’s career portal, attaching an updated CV and a cover letter outlining relevant experience and motivation. Applications will be screened by the Talent Acquisition team, followed by a phone interview, a case‑study presentation, and a final interview with senior marketing leadership. For more details on the application steps, visit https://egyptjobsearch.com/.

Equal Opportunity Statement

Heineken Gambia is committed to creating a diverse workforce and is an equal opportunity employer. We welcome applications from all qualified individuals regardless of gender, age, disability, ethnicity, religion, or sexual orientation. Our recruitment process is based on merit, competence, and potential.