Senior Digital Marketing Strategist Job Vacancy in Brikama, Gambia – Advertising & Marketing

Marketing
Brikama
August 19, 2026
Full Time
Apply Now

Job Description

Position: Senior Digital Marketing Strategist

Company: WPP Group

Location: Brikama, Gambia

Experience: 5-7 years

Education: Bachelor’s Degree in Marketing or Communications

Employment Type: Full-time

Industry: Advertising & Marketing

Department: Creative Services

Salary: 45,000 SSP – 75,000 SSP

Vacancies: 1

Company Overview

WPP Group is a global leader in creative transformation, helping businesses navigate the complexities of the modern digital landscape. As one of the world’s largest advertising and marketing companies, we specialize in driving growth through innovative storytelling, data-driven insights, and cutting-edge technology. Our mission is to connect brands with their audiences in meaningful ways, ensuring long-term loyalty and market dominance. We pride ourselves on a culture of creativity, diversity, and excellence, fostering an environment where the best minds in the industry come to thrive. By joining our team, you become part of a global network that shapes the future of communication and consumer engagement.

Job Overview

We are currently seeking a highly skilled and visionary Senior Digital Marketing Strategist to join our growing team in Brikama. This role is pivotal to our regional expansion, focusing on developing and executing comprehensive digital campaigns that drive measurable results for our diverse portfolio of clients. The successful candidate will be responsible for analyzing market trends, consumer behavior, and competitor activities to craft high-impact strategies across multiple digital channels. This is a premier career opportunity in Gambia for a professional who excels at the intersection of creativity and analytics. You will work closely with creative teams, data analysts, and client stakeholders to ensure every digital touchpoint aligns with the brand’s core values and business objectives. For more information on our global initiatives, visit https://gambiajobsearch.com.

Key Responsibilities

  • Develop and implement multi-channel digital marketing strategies including SEO, SEM, social media, and email marketing.
  • Analyze campaign performance metrics using advanced analytics tools to optimize ROI and engagement.
  • Collaborate with the creative department to produce compelling digital content that resonates with target demographics.
  • Conduct thorough market research to identify emerging digital trends and consumer shifts.
  • Manage digital advertising budgets to ensure efficient allocation and maximum impact.
  • Present strategic recommendations and performance reports to senior management and key clients.

Required Skills

  • Expertise in Google Analytics, Meta Business Suite, and various SEO/SEM tools.
  • Strong understanding of consumer psychology and digital user journeys.
  • Exceptional project management skills with the ability to handle multiple campaigns simultaneously.
  • Advanced data interpretation and reporting capabilities.
  • Excellent verbal and written communication skills in English.

Education

A minimum of a Bachelor’s degree in Marketing, Communications, Business Administration, or a related field is required. Professional certifications in digital marketing (e.g., Google Ads, HubSpot) are highly preferred.

Experience

Candidates must possess at least 5 years of proven experience in digital marketing strategy, preferably within a fast-paced agency environment. A track record of managing large-scale digital budgets and delivering significant growth is essential.

Salary

The monthly salary for this position ranges from 45,000 SSP to 75,000 SSP, depending on experience and performance metrics. This competitive package reflects the high level of expertise required for this role.

Benefits

  • Comprehensive health and wellness insurance package.
  • Performance-based annual bonuses.
  • Flexible working hours and remote work options.
  • Paid time off and public holidays.
  • Professional development allowance.

Training

We are committed to continuous learning. Employees will have access to specialized training programs and workshops to stay ahead of digital trends. You can explore more international career opportunities at https://algeriajobsearch.com/.

Working Environment

The working environment in our Brikama office is collaborative, energetic, and highly professional. We encourage open communication and cross-departmental teamwork to foster innovation. While the role requires high levels of focus and analytical rigor, we maintain a supportive atmosphere that values work-life balance and creative freedom.

Application Process

Interested candidates should submit their CV and a cover letter detailing their most successful digital campaign through our official recruitment portal. Please ensure all documentation is up to date. For more job vacancies in Gambia, please monitor our portal regularly. You can also find diverse listings at https://somaliajobsearch.com.

Equal Opportunity Statement

WPP Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or disability.

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