Digital Marketing Manager Job Vacancy in Serrekunda, Gambia – Telecommunications

Marketing
Serrekunda
October 6, 2026
Full Time
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Job Description

Position: Digital Marketing Manager

Company: MTN Gambia

Location: Serrekunda, Gambia

Experience: 5+ years in digital marketing

Education: Bachelor’s degree in Marketing, Communications, or related field

Employment Type: Full-time

Industry: Telecommunications

Department: Marketing

Salary: SSP 150,000 – SSP 250,000 per month

Vacancies:1

Company Overview

MTN Gambia is a leading telecommunications provider delivering innovative mobile and data solutions across the nation. With a strong commitment to digital transformation, MTN Gambia empowers individuals, businesses, and communities to stay connected in an increasingly digital world. As part of the global MTN Group, the company brings international best practices to the Gambian market, fostering a culture of excellence, inclusivity, and continuous growth. The organization is renowned for its dynamic work environment, robust corporate social responsibility initiatives, and a focus on developing local talent. This reputation makes MTN Gambia a top choice for professionals seeking rewarding career opportunities in Gambia Jobs and a platform to make a meaningful impact.

Job Overview

The Digital Marketing Manager will lead the development and execution of comprehensive digital marketing strategies that enhance brand visibility, drive customer acquisition, and increase engagement across all online channels. Reporting to the Head of Marketing, the role involves collaborating with cross‑functional teams, managing budgets, and leveraging data analytics to optimize campaign performance. This position offers a unique chance to shape MTN Gambia’s digital presence while contributing to the broader goal of expanding telecommunications services throughout the country. For more information about the company and its values, visit Gambia Job Search.

Key Responsibilities

  • Develop and implement integrated digital marketing campaigns aligned with business objectives and market trends.
  • Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
  • Analyze performance metrics using tools such as Google Analytics, and generate actionable insights to improve ROI.
  • Oversee the creation of engaging multimedia content, including videos, graphics, and blog posts.
  • Collaborate with product, sales, and customer service teams to ensure consistent messaging and brand alignment.
  • Manage the digital marketing budget, forecast spend, and ensure cost‑effective allocation of resources.
  • Stay abreast of emerging digital technologies, platforms, and best practices to maintain a competitive edge.
  • Lead, mentor, and develop a high‑performing digital marketing team.

Required Skills

  • Strong expertise in SEO, SEM, PPC, and social media advertising.
  • Proficiency with analytics platforms (Google Analytics, Data Studio) and reporting tools.
  • Excellent copywriting and storytelling abilities.
  • Creative mindset with a data‑driven approach to decision making.
  • Project management skills and ability to meet tight deadlines.
  • Leadership experience with team development and performance management.
  • Knowledge of the Gambian market and consumer behavior trends.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Advanced certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are highly desirable.

Experience

Applicants must have a minimum of five years of proven experience in digital marketing, preferably within the telecommunications or technology sector. Demonstrated success in leading large‑scale campaigns and managing cross‑functional teams is essential.

Salary

The role offers a competitive salary ranging from SSP 150,000 to SSP 250,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the compensation package.

Benefits

  • Comprehensive health insurance coverage.
  • Retirement savings plan.
  • Paid annual leave and public holidays.
  • Employee discount on MTN services.
  • Professional development allowance.
  • Flexible working arrangements.

Training

  • On‑boarding program covering company culture, systems, and processes.
  • Continuous learning opportunities through workshops, webinars, and certifications.
  • Leadership development tracks for high‑potential employees.

Working Environment

MTN Gambia provides a modern, collaborative workspace equipped with the latest technology. The company promotes a culture of innovation, teamwork, and open communication, encouraging employees to share ideas and drive positive change. Employees enjoy a supportive environment that values diversity, work‑life balance, and employee well‑being.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online application portal on the MTN Gambia careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

MTN Gambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, disability, or any other protected characteristic. All qualified applicants will receive consideration for employment without discrimination.

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