Digital Marketing Manager Job Vacancy in Brikama, Gambia – Technology

Job Description

Position:Digital Marketing Manager

Company:MTN Gambia

Location:Brikama, Gambia

Experience:5+ years in digital marketing

Education:Bachelor’s degree in Marketing, Communications, or related field

Employment Type:Full-time

Industry:Technology

Department:Marketing

Salary:SSP 45,000 – 65,000 per month

Vacancies:1

Company Overview

MTN Gambia is a leading telecommunications provider delivering innovative mobile and data solutions across the nation. With a strong commitment to digital transformation, MTN Gambia empowers individuals, businesses, and communities to stay connected in an increasingly digital world. As part of the wider MTN Group, the company brings global expertise while maintaining a deep understanding of local market dynamics. The organization is recognized for its vibrant culture, robust corporate social responsibility initiatives, and a forward‑looking approach to technology adoption. For professionals seeking Gambia Jobs that combine creativity with cutting‑edge technology, MTN Gambia offers a dynamic platform to shape the future of digital communications.

Job Overview

The Digital Marketing Manager will lead the development and execution of comprehensive online marketing strategies that drive brand awareness, customer acquisition, and revenue growth for MTN Gambia. Reporting to the Head of Marketing, the role involves overseeing multi‑channel campaigns, optimizing digital assets, and leveraging data analytics to enhance performance. This position is a cornerstone of our hiring in Gambia strategy, providing career opportunities that align with the nation’s digital agenda. For more information about our corporate values and vision, visit our main website at https://gambiajobsearch.com/. The role is central to our mission of delivering seamless digital experiences to millions of Gambia residents.

Key Responsibilities

• Develop, implement, and manage end‑to‑end digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Collaborate with product, sales, and creative teams to ensure consistent brand messaging and alignment with business objectives.
• Analyze campaign performance using analytics tools, generate insights, and optimize spend to achieve key performance indicators.
• Lead the creation of engaging content, including copy, graphics, and video, tailored to target audiences in Gambia.
• Manage the company’s social media presence, community engagement, and reputation monitoring.
• Oversee the website’s user experience, conversion rate optimization, and landing page development.
• Maintain a digital marketing budget, forecast expenditures, and report ROI to senior leadership.
• Stay abreast of emerging digital trends, tools, and best practices to keep MTN Gambia at the forefront of innovation.

Required Skills

• Proven expertise in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other major ad platforms.
• Strong analytical skills with proficiency in Google Analytics, Data Studio, and CRM reporting.
• Excellent written and verbal communication abilities, with a knack for storytelling.
• Creative mindset combined with a data‑driven approach to decision making.
• Project management skills, capable of handling multiple campaigns simultaneously.
• Knowledge of local market trends, consumer behavior, and cultural nuances in Gambia.
• Ability to work collaboratively in cross‑functional teams and influence stakeholders.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with additional certifications such as Google Ads, HubSpot Inbound Marketing, or Facebook Blueprint will be given preference.

Experience

Applicants must have a minimum of five years of hands‑on experience managing digital marketing initiatives for consumer‑facing brands, preferably within the telecommunications or technology sector. Experience in the West African market, particularly Gambia, is highly advantageous.

Salary

The compensation package ranges from SSP 45,000 to SSP 65,000 per month, commensurate with experience and qualifications. The package includes performance‑based incentives, health benefits, and a retirement savings scheme.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Annual performance bonus tied to individual and company targets.
• Professional development allowance for certifications and conferences.
• Employee discount on MTN services and devices.
• Flexible working hours and remote work options where applicable.

Training

• Onboarding program that introduces company culture, tools, and processes.
• Continuous learning modules on digital analytics, SEO, and emerging social platforms.
• Mentorship pairing with senior marketing leaders for career growth.

Working Environment

MTN Gambia offers a collaborative, fast‑paced environment where innovation is celebrated. The office in Brikama features modern workspaces, high‑speed internet, and breakout areas designed for creativity. Employees enjoy a supportive culture that values diversity, inclusion, and work‑life balance, making it an ideal place for those seeking meaningful Employment in Gambia.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their digital marketing achievements through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted applicants will be invited for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

MTN Gambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, disability, or sexual orientation. Our hiring practices reflect our dedication to providing fair and unbiased Career Opportunities in Gambia for all qualified individuals.