Job Description

Customer Growth and Brand Strategy Marketing Manager

Company: Africell Gambia Ltd
Location: Banjul, The Gambia
Position: Marketing Manager
Employment Type: Full-Time
Industry: Telecommunications & Digital Services
Department: Marketing and Commercial Operations
Experience Required: 6–10 Years
Education Required: Bachelor’s Degree in Marketing, Business Administration, Communications, Economics, or related field
Salary: GMD 85,000 – GMD 145,000 per month
Vacancies: 1
Reporting To: Chief Commercial Officer

About the Company

Africell Gambia Ltd is one of The Gambia’s leading telecommunications providers, delivering mobile communication services, internet connectivity, enterprise solutions, digital products, and customer-focused innovations to individuals and businesses across the country. Through continuous investment in technology, customer experience, and market expansion, Africell has established itself as a recognized brand within the Gambian telecommunications sector.

As part of its ongoing commercial growth strategy, Africell Gambia is seeking a highly motivated Marketing Manager to lead brand development, customer acquisition programs, market expansion campaigns, digital engagement strategies, and revenue growth initiatives.

This opportunity is ideal for professionals searching for jobs in Gambia who want to contribute to the growth of a leading telecommunications brand while advancing their careers in strategic marketing leadership.

Position Overview

The Marketing Manager will be responsible for planning, developing, implementing, and evaluating marketing strategies that strengthen brand awareness, increase customer engagement, support product adoption, and improve business performance.

The successful candidate will work closely with sales teams, digital marketing specialists, customer experience managers, product development teams, media partners, and executive leadership to ensure marketing initiatives align with organizational objectives.

Candidates exploring vacancies in Gambia with significant leadership responsibilities and growth potential are encouraged to apply.

Role Purpose

The primary purpose of this role is to create and execute innovative marketing strategies that drive customer acquisition, strengthen brand loyalty, increase market share, and contribute to overall business success.

The Marketing Manager will support:

• Brand visibility enhancement.
• Customer acquisition initiatives.
• Digital marketing transformation.
• Product launch campaigns.
• Customer retention programs.
• Market intelligence activities.
• Revenue growth objectives.
• Customer engagement strategies.
• Commercial planning initiatives.
• Business expansion efforts.

Professionals interested in job openings in Gambia within marketing leadership will find this role both challenging and rewarding.

Key Responsibilities

Strategic Marketing Planning

The Marketing Manager will:

• Develop annual marketing plans and budgets.
• Design integrated marketing campaigns.
• Align marketing activities with business objectives.
• Identify growth opportunities within target markets.
• Monitor industry trends and competitor activities.
• Recommend innovative marketing approaches.
• Support strategic commercial initiatives.

Candidates seeking jobs in Banjul with senior-level decision-making responsibilities will benefit greatly from this opportunity.

Brand Management

Responsibilities include:

• Strengthening brand positioning.
• Protecting brand identity standards.
• Managing corporate communication initiatives.
• Supporting public relations activities.
• Monitoring brand performance indicators.
• Enhancing customer perception and awareness.
• Developing long-term brand strategies.

Digital Marketing Leadership

The successful candidate will:

• Lead digital marketing campaigns.
• Manage social media engagement strategies.
• Oversee content marketing initiatives.
• Monitor website and online performance metrics.
• Improve digital customer acquisition.
• Optimize digital advertising investments.
• Analyze campaign performance data.

Professionals searching for a job in Gambia involving innovation and digital transformation are encouraged to apply.

Customer Acquisition and Retention

Key duties include:

• Developing customer growth campaigns.
• Supporting subscriber acquisition initiatives.
• Enhancing customer retention programs.
• Monitoring customer satisfaction indicators.
• Improving customer engagement efforts.
• Supporting loyalty and rewards programs.
• Driving long-term customer value creation.

Market Research and Consumer Insights

The Marketing Manager will:

• Conduct market research activities.
• Analyze customer behavior patterns.
• Identify emerging market opportunities.
• Evaluate competitor strategies.
• Develop customer segmentation frameworks.
• Generate insights to support business decisions.
• Support product innovation initiatives.

Individuals interested in recruitment in Gambia for commercial leadership positions should possess strong analytical and strategic capabilities.

Campaign Development and Execution

Responsibilities include:

• Designing integrated marketing campaigns.
• Coordinating media and advertising initiatives.
• Managing agency relationships.
• Overseeing promotional activities.
• Monitoring campaign effectiveness.
• Preparing campaign performance reports.
• Maximizing return on marketing investment.

Team Leadership and Development

The Marketing Manager will:

• Lead and mentor marketing professionals.
• Establish departmental objectives.
• Conduct performance evaluations.
• Support employee training initiatives.
• Foster innovation and collaboration.
• Promote continuous improvement practices.

Candidates seeking jobs in Serekunda and broader marketing leadership opportunities across The Gambia are encouraged to apply.

Daily Duties

A typical day may involve:

• Reviewing marketing performance reports.
• Coordinating with advertising agencies.
• Approving campaign materials.
• Analyzing customer data.
• Monitoring digital marketing activities.
• Participating in executive meetings.
• Managing marketing budgets.
• Supporting product launch planning.
• Evaluating market trends.
• Collaborating with sales leadership teams.

Education Requirements

Applicants should possess:

• Bachelor’s Degree in Marketing.
• Bachelor’s Degree in Business Administration.
• Bachelor’s Degree in Communications.
• Bachelor’s Degree in Economics.
• Bachelor’s Degree in Commerce.

A Master’s Degree in Marketing or Business Administration will be advantageous.

Professionals interested in job openings in Banjul with a leading telecommunications company are encouraged to apply.

Experience Requirements

Applicants should demonstrate:

• Minimum 6 years of marketing experience.
• Experience managing integrated campaigns.
• Experience in brand development.
• Experience leading marketing teams.
• Experience managing budgets.
• Strong digital marketing expertise.
• Experience conducting market research.

Telecommunications, FMCG, banking, technology, or consumer services experience will be highly advantageous.

Technical Skills

The ideal candidate should possess expertise in:

• Strategic Marketing
• Brand Management
• Digital Marketing
• Marketing Analytics
• Consumer Research
• Campaign Management
• Customer Acquisition
• Product Marketing
• Content Strategy
• Social Media Marketing
• Market Intelligence
• Customer Experience
• Commercial Planning
• Marketing Communications
• Performance Marketing

These competencies are highly valued by employers conducting hiring in Gambia for senior marketing professionals.

Leadership Competencies

The successful candidate should demonstrate:

• Strategic thinking.
• Commercial awareness.
• Leadership capability.
• Communication excellence.
• Creative problem-solving.
• Decision-making confidence.
• Team development skills.
• Stakeholder management expertise.
• Innovation and adaptability.
• Results-oriented leadership.

Training and Professional Development

Africell Gambia invests in employee growth through:

• Leadership development programs.
• Digital marketing certification opportunities.
• Commercial excellence workshops.
• Brand management seminars.
• Customer experience training.
• Strategic planning programs.
• International learning opportunities.
• Professional networking events.

Professionals searching through a job portal in Gambia for organizations that prioritize career growth should strongly consider this opportunity.

For additional employment opportunities and career resources, candidates may visit:

https://gambiajobsearch.com/job-vacancy-gambia/

Performance Expectations

Within the first twelve months, the Marketing Manager will be expected to:

• Increase brand awareness levels.
• Improve customer acquisition performance.
• Strengthen customer retention metrics.
• Deliver successful integrated campaigns.
• Enhance digital engagement performance.
• Improve marketing ROI.
• Support revenue growth objectives.
• Strengthen market positioning.

Candidates interested in job posting in Gambia opportunities with measurable commercial impact will find this role highly attractive.

Working Environment

The role operates within a dynamic and fast-paced corporate environment involving:

• Marketing strategy sessions.
• Executive leadership meetings.
• Agency collaboration.
• Product launch planning.
• Customer engagement initiatives.
• Commercial planning workshops.
• Performance review discussions.

Professionals seeking hire in Gambia opportunities that offer strategic influence and leadership exposure are encouraged to apply.

Additional regional employment resources can be explored through:

https://malawijobsearch.com/job-vacancy-in-malawi/

Compensation and Benefits

The selected candidate will receive:

• Competitive executive salary package.
• Performance-based bonus opportunities.
• Medical insurance coverage.
• Pension contributions.
• Paid annual leave.
• Professional development sponsorship.
• Leadership training support.
• Communication allowance.
• Career advancement opportunities.
• Employee wellness programs.

Candidates evaluating vacancies in Gambia often prioritize employers that provide structured career progression and professional development opportunities.

Why Join Africell Gambia?

This position offers an opportunity to:

• Lead impactful national marketing campaigns.
• Shape brand growth strategies.
• Influence customer acquisition and retention initiatives.
• Work with innovative digital products.
• Contribute directly to commercial growth.
• Build leadership expertise.
• Advance within a respected telecommunications organization.

Professionals searching for jobs in Gambia, jobs in Banjul, vacancies in Gambia, job openings in Gambia, recruit in Gambia, recruitment in Gambia, and hiring in Gambia will find strong career prospects through this opportunity.

Additional employment opportunities across the region can be explored through:

https://zambiajobssearch.com/job-vacancy-zambia/

Marketing professionals interested in wider African career opportunities may also visit:

https://southafricajobsearch.com/job-vacancy-in-south-africa/

Application Process

Interested applicants should submit:

• Updated Curriculum Vitae (CV).
• Cover Letter.
• Academic Certificates.
• Professional Certifications.
• Portfolio of major marketing campaigns.
• Contactable Professional References.

Only shortlisted candidates will be contacted for interviews.

This position is ideal for professionals seeking jobs in Gambia, jobs in Banjul, jobs in Serekunda, vacancies in Gambia, job openings in Gambia, job portal in Gambia, job posting in Gambia, hire in Gambia, recruit in Gambia, recruitment in Gambia, hiring in Gambia, marketing manager jobs in Gambia, digital marketing jobs in Gambia, brand management jobs in Gambia, and senior commercial leadership opportunities.