Digital Content Strategist Job Vacancy in Brikama, Gambia – Digital Media and Communications
Job Description
Position: Digital Content Strategist
Company: Agence France-Presse (AFP) Gambia Office
Location: Brikama, Gambia
Experience: 3-5 years
Education: Bachelor’s Degree in Communications, Journalism, or Digital Media
Employment Type: Full-Time
Industry: Digital Media and Communications
Department: Content Strategy and Digital Outreach
Salary: 150,000 – 200,000 Dinar
Vacancies:1
Company Overview
Agence France-Presse (AFP) is a global news agency renowned for its real-time, accurate, and impartial news coverage. The AFP Gambia Office plays a pivotal role in connecting local stories to international audiences while fostering media development in the region. As a leader in digital innovation, AFP seeks a dynamic Digital Content Strategist to drive its digital-first approach in Brikama.
Job Overview
The Digital Content Strategist will lead the creation and execution of digital content campaigns tailored to Gambia’s evolving media landscape. This role is ideal for a creative professional passionate about leveraging technology to amplify local narratives. Explore more Gambia jobs and contribute to impactful storytelling.
Key Responsibilities
- Develop and implement digital content strategies across platforms including social media, websites, and multimedia.
- Collaborate with local journalists and editors to repurpose news into engaging digital formats.
- Analyze audience engagement metrics to optimize content performance.
- Stay updated on digital trends and emerging technologies in the African media sector.
- Train local teams on best practices for digital content creation and distribution.
Required Skills
- Proven experience in digital content strategy, with a focus on Sub-Saharan Africa.
- Proficiency in SEO, analytics tools (Google Analytics, social media insights), and content management systems.
- Excellent written and verbal communication in English and local languages (e.g., Mandinka, Wolof).
- Ability to work independently and in cross-functional teams under tight deadlines.
li>Strong understanding of multimedia storytelling (video, podcasts, infographics).
Education
- Bachelor’s Degree in Communications, Journalism, Digital Media, or related field.
- Advanced certification in digital marketing or content strategy is a plus.
Experience
- 3-5 years in digital media, preferably with international news organizations or NGOs.
- Experience managing digital campaigns in West African contexts.
Salary
150,000 – 200,000 Dalasi per annum, commensurate with experience.
Benefits
- Health insurance coverage for employee and immediate family.
- Professional development stipend for courses or certifications.
- Performance-based bonuses and annual leave with travel allowance.
- Access to AFP’s global training programs and networking opportunities.
Training
- Onboarding with AFP’s digital tools and editorial standards.
- Workshops on advanced SEO, multimedia production, and audience analytics.
- Peer mentoring with AFP’s global content strategy team.
Working Environment
The role operates in a fast-paced, collaborative newsroom environment. Flexibility to work evenings and weekends during breaking news events is required. The position reports directly to the AFP Gambia Office Chief and collaborates with teams across West Africa.
Application Process
Interested candidates should submit a CV, cover letter, and portfolio of digital work to the AFP Gambia Office via the official application portal. Discover Kenyan job opportunities for regional career insights.
Equal Opportunity Statement
AFP is committed to diversity and inclusion. We encourage applications from all qualified candidates, regardless of gender, ethnicity, religion, or background. Our goal is to reflect the communities we serve through our teams and content.
