Senior Content Strategist Job Vacancy in Brikama, Gambia – Media & Publishing

Content Director
Brikama
August 6, 2026
Full Time
Apply Now

Job Description

Position: Senior Content Strategist

Company: MediaCorp Gambia

Location: Brikama, Gambia

Experience: 5+ years

Education: Bachelor’s Degree in Journalism or Communications

Employment Type: Full-time

Industry: Media & Publishing

Department: Editorial & Marketing

Salary: 45,000 SSP – 65,000 SSP

Vacancies: 1

Company Overview

MediaCorp Gambia is a leading force in the West African media landscape, dedicated to delivering high-quality news, entertainment, and digital storytelling. As a premier media house, we bridge the gap between traditional broadcasting and modern digital consumption. We are committed to journalistic integrity and innovative content delivery, ensuring our audience stays informed and engaged. Our mission is to provide a platform for diverse voices across the region, fostering community engagement through impactful storytelling. We are currently expanding our digital footprint and looking for top-tier talent to join our growing team. If you are looking for career opportunities in Gambia, MediaCorp offers a dynamic and fast-paced environment where creativity meets professional excellence.

Job Overview

We are seeking a highly creative and analytical Senior Content Strategist to lead our digital content initiatives. This role is pivotal in shaping how our brand communicates with its audience across multiple platforms, including social media, web, and mobile applications. The successful candidate will be responsible for developing comprehensive content roadmaps that drive engagement, increase brand awareness, and support our overall business objectives. You will work closely with editors, designers, and marketing specialists to ensure a cohesive brand voice. This is a unique job vacancy in Gambia for a professional who understands the nuances of digital audience behavior and can translate data into actionable content strategies. For more information on local employment, visit https://gambiajobsearch.com.

Key Responsibilities

  • Develop and execute multi-channel content strategies to increase audience retention and engagement.
  • Oversee the editorial calendar to ensure timely and consistent publishing across all digital platforms.
  • Analyze performance metrics using advanced analytics tools to optimize content performance.
  • Collaborate with the design team to create visually compelling multimedia content.
  • Identify emerging digital trends to keep the brand at the forefront of the media industry.
  • Manage a team of junior content creators and social media coordinators.

Required Skills

  • Expertise in SEO (Search Engine Optimization) and digital audience analytics.
  • Exceptional written and verbal communication skills in English.
  • Proficiency in Content Management Systems (CMS) and social media management tools.
  • Strong project management and ability to meet tight deadlines.
  • Creative thinking and a deep understanding of digital storytelling techniques.

Education

A minimum of a Bachelor’s degree in Journalism, Mass Communication, Marketing, or a related field is required. Advanced certifications in Digital Marketing or Data Analytics are highly preferred.

Experience

Candidates must possess at least 5 years of professional experience in content strategy, digital marketing, or editorial management, preferably within the media or publishing sector. Proven experience in managing digital communities and driving organic growth is essential.

Salary

The monthly salary for this position ranges from 45,000 SSP to 65,000 SSP, depending on experience and qualifications.

Benefits

  • Competitive monthly salary and performance-based bonuses.
  • Comprehensive health insurance coverage.
  • Paid annual leave and sick leave.
  • Professional development and continuous learning opportunities.
  • Flexible working arrangements.

Training

  • Advanced Digital Analytics Workshop.
  • Leadership and Management Training for Media Professionals.
  • SEO and SEM Certification Programs.

Explore more career paths by visiting https://kenyajobsearch.com/job-vacancy-in-kenya/ for regional insights.

Working Environment

The working environment at MediaCorp is collaborative, energetic, and highly professional. We operate in a modern office setting in Brikama, equipped with the latest digital tools to facilitate seamless content creation and distribution. We value teamwork and encourage an open-door policy where every idea is heard. This role involves a mix of office-based strategic planning and creative brainstorming sessions.

Application Process

Interested candidates should submit their CV and a portfolio of successful content campaigns through our official portal. We are looking for individuals who demonstrate a passion for media and a drive for excellence. This is one of many exciting jobs in Gambia that offers a path to leadership. For more international opportunities, please visit https://egyptjobsearch.com/.

Equal Opportunity Statement

MediaCorp Gambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or background. We are hiring in Gambia to build a team that reflects the diverse communities we serve.