Senior E-Commerce Strategist Job Vacancy in Brikama, Gambia – Retail and Consumer Goods

Job Description

Position: Senior E-Commerce Strategist

Company: Shoprite Gambia

Location: Brikama, Gambia

Experience: 5-7 years

Education: Bachelor’s Degree in Marketing or Business Administration

Employment Type: Full-time

Industry: Retail and Consumer Goods

Department: Digital Marketing

Salary: 45,000 SSP – 75,000 SSP

Vacancies: 1

Company Overview

Shoprite Gambia is a leading force in the West African retail landscape, dedicated to providing high-quality consumer goods and essential household items to a diverse customer base. As a subsidiary of a global retail giant, we pride ourselves on operational excellence, supply chain efficiency, and a customer-centric approach that ensures every shopper finds what they need at competitive prices. Our mission is to redefine the shopping experience in the region by integrating traditional retail excellence with cutting-edge digital solutions. We are currently expanding our digital footprint to meet the growing demand for online shopping across the country, creating exciting career opportunities in Gambia for professionals who are passionate about innovation and retail excellence.

As we continue to grow, we remain committed to community development and sustainable business practices. We believe that our success is deeply intertwined with the prosperity of the communities we serve. By providing stable employment and fostering local talent, we aim to contribute significantly to the economic landscape of the region. For more information on our corporate mission, visit https://gambiajobsearch.com.

Job Overview

We are seeking a highly motivated and data-driven Senior E-Commerce Strategist to lead our digital retail expansion. This role is critical to our long-term growth strategy as we transition from a traditional brick-and-mortar model to an omnichannel powerhouse. The successful candidate will be responsible for designing, implementing, and optimizing our online sales platforms to maximize conversion rates and customer retention. You will work closely with the marketing, logistics, and inventory teams to ensure a seamless shopping experience from the moment a customer clicks on a product to the moment it arrives at their doorstep.

This position requires a unique blend of creative marketing intuition and rigorous analytical skills. You will be tasked with analyzing consumer behavior, managing digital advertising spend, and identifying new market trends to keep Shoprite at the forefront of the retail industry. This is a premier job vacancy in Gambia for a professional looking to make a significant impact in the rapidly evolving digital economy. If you are looking for career opportunities in Gambia within a high-growth sector, this is the role for you.

Key Responsibilities

• Develop and execute comprehensive e-commerce strategies to drive online sales growth and market share.
• Manage the end-to-end digital customer journey, ensuring website usability and high conversion rates.
• Collaborate with the supply chain team to ensure inventory levels align with online demand and promotional activities.
• Analyze web traffic, sales data, and customer feedback to optimize the digital storefront.
• Oversee digital marketing campaigns across social media, search engines, and email to drive traffic to the online platform.
• Monitor competitor activities and emerging e-commerce trends to maintain a competitive edge.
• Manage relationships with third-party digital service providers and payment gateway partners.

Required Skills

• Advanced proficiency in e-commerce platform management (e.g., Shopify, Magento, or WooCommerce).
• Strong expertise in Google Analytics and other web tracking tools.
• Exceptional data analysis skills with the ability to translate complex datasets into actionable insights.
• Deep understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) principles.
• Excellent project management skills with the ability to lead cross-functional teams.
• Strong communication skills for interacting with stakeholders at all levels of the organization.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field is required. Professional certifications in Digital Marketing or E-commerce Management are highly desirable.

Experience

Candidates must possess a minimum of 5 years of experience in e-commerce management or digital marketing, preferably within the retail or consumer goods sector. Proven track record of managing successful online storefronts and driving measurable revenue growth is essential.

Salary

The monthly salary for this position ranges from 45,000 SSP to 75,000 SSP, depending on experience and qualifications.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance coverage.
• Paid annual leave and sick leave.
• Employee discounts on all Shoprite products.
• Opportunities for international training and development.

Training

• Advanced digital marketing certification programs.
• Leadership and management development workshops.
• Specialized e-commerce platform training.

Working Environment

The working environment is fast-paced, collaborative, and highly innovative. You will be part of a dynamic team that values creativity, data-driven decision-making, and continuous improvement. While the role is primarily office-based in Brikama, it requires a high degree of flexibility to meet the demands of a 24/7 digital marketplace. We foster a culture of inclusivity and professional growth, making this an ideal place for employment in Gambia for ambitious professionals. For more job listings in the region, check https://lesothojobsearch.com/.

Application Process

Interested candidates should submit their updated CV and a cover letter detailing their relevant experience through our official recruitment portal. Please ensure all documentation is submitted in PDF format. We are currently hiring in Gambia and will contact shortlisted candidates for an interview. For more diverse job opportunities, visit https://zambiajobssearch.com/job-vacancy-zambia/.

Equal Opportunity Statement

Shoprite Gambia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or disability status.