Senior E-commerce Growth Strategist Job Vacancy in Brikama, Gambia – Retail and E-commerce

E-commerce Manager
Brikama
August 4, 2026
Full Time
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Job Description

Position: Senior E-commerce Growth Strategist

Company: Jumia Gambia

Location: Brikama, Gambia

Experience: 5+ years

Education: Bachelor’s Degree in Marketing, Business Administration, or related field

Employment Type: Full-time

Industry: Retail and E-commerce

Department: Digital Marketing

Salary: 45,000 SSP – 75,000 SSP

Vacancies: 1

Company Overview

Jumia is the leading pan-African e-commerce platform, dedicated to connecting millions of consumers and thousands of merchants across the continent. In Gambia, we are revolutionizing the way people shop by providing a seamless digital marketplace for everything from electronics to groceries. As part of our mission to empower local businesses, we provide robust logistics and payment solutions that bridge the gap between vendors and customers. We are currently looking for high-performing individuals to join our growing team as we expand our footprint in the West African market. This is a premier opportunity for those seeking career opportunities in Gambia within a fast-paced, tech-driven environment.

Our mission is to improve the lives of people through technology. By joining Jumia, you become part of a massive ecosystem that drives digital inclusion and economic growth across the region. We pride ourselves on innovation, customer-centricity, and a data-driven approach to solving complex logistical and commercial challenges. If you are looking for employment in Gambia that offers international standards and local impact, Jumia is the place for you.

For more information on our regional operations, visit https://gambiajobsearch.com.

Job Overview

The Senior E-commerce Growth Strategist will be responsible for designing and executing comprehensive growth strategies to increase platform traffic, user acquisition, and conversion rates. This role sits at the intersection of data analytics, digital marketing, and commercial operations. You will analyze market trends in the Gambian retail sector to identify untapped opportunities and implement scalable solutions that drive revenue. This is a critical role for anyone looking for a job vacancy in Gambia that offers significant responsibility and the chance to shape the digital economy.

You will work closely with the logistics, customer service, and vendor management teams to ensure that our growth initiatives are supported by operational excellence. The ideal candidate is a data-driven professional who understands the nuances of mobile-first consumer behavior in West Africa and can translate complex datasets into actionable marketing campaigns.

Key Responsibilities

  • Develop and implement multi-channel growth strategies to increase Monthly Active Users (MAU) and Gross Merchandise Value (GMV).
  • Analyze customer acquisition costs (CAC) and lifetime value (LTV) to optimize marketing spend.
  • Collaborate with the vendor management team to onboard high-demand product categories.
  • Execute seasonal promotional campaigns and flash sales to drive peak traffic.
  • Monitor competitor activities and market shifts to maintain a competitive edge in the local market.
  • Optimize the user journey on the mobile app and website to reduce bounce rates and increase conversion.

Required Skills

  • Advanced proficiency in Google Analytics and other web tracking tools.
  • Strong understanding of SEO, SEM, and social media advertising algorithms.
  • Exceptional data analysis and visualization capabilities using Excel or SQL.
  • Strategic thinking with a proven track record of scaling digital platforms.
  • Excellent communication and stakeholder management skills.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Economics, or a related quantitative field is required. Professional certifications in Digital Marketing or Data Science are highly advantageous.

Experience

Candidates must possess at least 5 years of experience in digital marketing, e-commerce management, or growth hacking. Proven experience in a high-growth startup or a large-scale retail environment is preferred. Experience working within the African digital ecosystem is a significant plus.

Salary

The monthly salary for this position ranges from 45,000 SSP to 75,000 SSP, depending on experience and performance metrics.

Benefits

  • Competitive salary and performance-based bonuses.
  • Comprehensive health insurance coverage.
  • Professional development and continuous learning stipends.
  • Flexible working arrangements and modern office environment.
  • Employee discounts on platform products.

Explore more career paths at https://lesothojobsearch.com/.

Training

  • Intensive onboarding program on Jumia’s proprietary technology stack.
  • Regular workshops on advanced digital marketing trends.
  • Leadership development training for senior management tracks.

Working Environment

You will work in a high-energy, collaborative environment that encourages experimentation and rapid iteration. We value autonomy and expect our team members to take ownership of their projects. While the role is based in Brikama, you will interact with regional teams across Africa, making this a truly international working experience.

Application Process

Interested candidates should submit their CV and a cover letter detailing their most successful growth campaign. Please ensure your application highlights specific metrics and data-driven results. This is one of many Gambia Jobs available through our recruitment portal.

For more job listings across the continent, visit https://zambiajobssearch.com/job-vacancy-zambia/.

Equal Opportunity Statement

Jumia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender, or background.

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