Job Description
Position: Senior E-commerce Growth Specialist
Company: Jumia Gambia
Location: Brikama, Gambia
Experience: 5+ years
Education: Bachelor’s Degree in Marketing, Business Administration, or related field
Employment Type: Full-time
Industry: Retail and E-commerce
Department: Digital Marketing
Salary: 45,000 SSP – 75,000 SSP
Vacancies: 1
Company Overview
Jumia is the leading pan-African e-commerce platform, dedicated to empowering local businesses and providing consumers with access to a vast array of products ranging from electronics to household essentials. As a major player in the digital economy, Jumia focuses on bridging the gap between merchants and customers through innovative technology and logistics solutions. We are committed to driving digital inclusion across the continent, ensuring that every household has the opportunity to participate in the modern marketplace. Our mission is to improve the lives of people through technology, creating a seamless shopping experience that is accessible to everyone, regardless of their location or technical expertise.
For more information on our mission and vision, please visit https://gambiajobsearch.com.
Job Overview
We are seeking a highly analytical and results-driven Senior E-commerce Growth Specialist to join our expanding team in Brikama. This role is critical to our mission of scaling our operations and increasing market share within the Gambian digital landscape. The successful candidate will be responsible for designing and executing strategic initiatives aimed at driving customer acquisition, retention, and lifetime value. You will work closely with the product, marketing, and logistics teams to identify growth levers and optimize the end-to-end customer journey. This is a high-impact role that requires a deep understanding of digital consumer behavior and a data-centric approach to problem-solving. As we continue to expand our footprint, you will play a pivotal role in shaping the future of online retail in the region.
Explore more career opportunities in Gambia by visiting https://lesothojobsearch.com/.
Key Responsibilities
- Develop and implement comprehensive growth strategies to increase monthly active users and transaction volume.
- Analyze customer acquisition costs (CAC) and lifetime value (LTV) to optimize marketing spend.
- Collaborate with the technical team to improve website conversion rates and user experience (UX).
- Identify new market segments and develop targeted promotional campaigns to capture them.
- Monitor key performance indicators (KPIs) and provide actionable insights to senior management.
- Optimize the sales funnel from initial landing page interaction to final checkout completion.
- Manage relationships with key digital advertising partners to maximize ROI.
Required Skills
- Advanced proficiency in data analytics tools such as Google Analytics and SQL.
- Strong understanding of SEO, SEM, and social media advertising algorithms.
- Exceptional project management skills with the ability to lead cross-functional teams.
- Deep knowledge of A/B testing methodologies and conversion rate optimization (CRO).
- Excellent communication skills in both English and local dialects.
- Strong strategic thinking and ability to translate data into actionable business plans.
Education
A minimum of a Bachelor’s degree in Marketing, Business Administration, Data Science, or a related quantitative field is required. A Master’s degree or professional certifications in Digital Marketing or Data Analytics will be highly regarded.
Experience
Candidates must possess at least 5 years of experience in e-commerce growth, digital marketing, or performance marketing. Proven track record of scaling online platforms and managing significant marketing budgets is essential. Experience working in a fast-paced startup or a large-scale digital marketplace is preferred.
Salary
The monthly salary for this position ranges from 45,000 SSP to 75,000 SSP, depending on experience and performance metrics.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance coverage.
- Flexible working hours and remote work options.
- Professional development and continuous learning stipends.
- Employee discounts on all Jumia platform products.
Training
- Ongoing digital marketing certification programs.
- Leadership and management training workshops.
- Advanced data science and analytics training.
Working Environment
You will work in a dynamic, fast-paced, and highly collaborative environment. We value innovation, speed, and data-driven decision-making. While based in Brikama, you will interact with regional teams across Africa, making this a truly international working experience. We foster a culture of ownership where every team member is encouraged to take initiative and drive change.
For more job vacancy in Gambia, check https://zambiajobssearch.com/job-vacancy-zambia/.
Application Process
Interested candidates should submit their CV and a cover letter detailing their relevant experience through our official recruitment portal. We are looking for individuals who demonstrate a passion for technology and a drive for excellence. Please note that only shortlisted candidates will be contacted for interviews. This is a unique opportunity for employment in Gambia within a leading tech company.
Equal Opportunity Statement
Jumia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or disability status.