E-Commerce and Digital Marketing Strategist Job Vacancy in Bakau, Gambia – Technology & E-Commerce
Job Description
Position: E-Commerce and Digital Marketing Strategist
Company: Gambia E-Commerce Solutions Ltd.
Location: Bakau, Gambia
Experience: 3-5 years in digital marketing or e-commerce
Education: Bachelor’s Degree in Marketing, Business Administration, or related field
Employment Type: Full-time
Industry: Technology & E-Commerce
Department: Marketing & Sales
Salary: 150,000 – 200,000 GMD per annum
Vacancies:1
Company Overview
Gambia E-Commerce Solutions Ltd. is a rapidly growing technology company specializing in digital commerce platforms and online marketing solutions. As a leader in Gambia’s evolving digital economy, we empower local businesses to expand their market reach through innovative e-commerce tools and data-driven marketing strategies. With operations spanning multiple sectors including retail, agriculture, and services, we are committed to fostering economic growth through digital transformation.
Job Overview
We are seeking a dynamic E-Commerce and Digital Marketing Strategist to lead our online growth initiatives. This role will develop and execute comprehensive digital marketing campaigns, optimize e-commerce platforms, and analyze market trends to drive customer engagement and sales. The ideal candidate will combine technical expertise with creative vision to position Gambia as a hub for digital commerce in West Africa.
Key Responsibilities
- Develop and implement e-commerce growth strategies for local businesses
- Design and execute digital marketing campaigns across multiple channels
- Analyze market trends and consumer behavior to identify growth opportunities
- Collaborate with cross-functional teams to integrate marketing and sales objectives
- Monitor and report on campaign performance metrics
li>Optimize online store functionality and user experience
Required Skills
- Proven experience in e-commerce platform management (Shopify, WooCommerce, etc.)
- Expertise in SEO, PPC, and social media marketing
- Data analysis and reporting skills using Google Analytics
- Strong understanding of digital marketing trends and technologies
- Excellent project management and communication abilities
- Fluency in English and basic knowledge of local languages preferred
Education
Bachelor’s Degree in Marketing, Business Administration, or related field
Experience
3-5 years in digital marketing or e-commerce roles
Salary
150,000 – 200,000 GMD per annum
Benefits
- Performance-based bonuses
- Professional development allowances
- Health insurance coverage
- Flexible work arrangements
- Employee stock ownership program
Training
- Google Digital Marketing Certification
- E-commerce platform training programs
- Leadership development workshops
- Annual industry conference attendance
Working Environment
Modern office space with collaborative work areas, access to cutting-edge digital tools, and opportunities for remote work. The role involves occasional travel to client sites across Gambia.
Application Process
Submit your resume and cover letter through our official portal at https://gambiajobsearch.com. Shortlisted candidates will be contacted for initial screening followed by in-person interviews in Bakau.
Equal Opportunity Statement
Gambia E-Commerce Solutions Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
For more Jobs in Gambia and Job Vacancy in Gambia opportunities, visit https://www.tanzaniajobsearch.com for regional employment listings.
